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Continually praised by reviewers for its clear and concise writing style, this ground breaking and market-leading textbook is theory-based with a skill building and competency orientation. The authors provide lively, contemporary examples to ground theory, to increase comprehension, and to help you become skillful communicators. COMMUNICATE! encourages active learning through well-designed analytical and skill-building activities, video scenarios, ethics cases, speech action-step exercises, and sample speeches. This book will help you understand theory, and help you improve your communication skills. The twelfth edition of COMMUNICATE! reflects important changes in the field and has been updated to reflect the issues and interests of today's college students.