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CIM Marketing Environment Set

Textbook - Marketing

ISBN: 9780750666459


Elsevier/Butterworth-Heinemann s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. 

Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students, where you can: 
Annotate, customise and create personally tailored notes using the electronic version of the Coursebook 
Receive regular tutorials on key topics from Marketing Knowledge 
Search the Coursebook online for easy access to definitions and key concepts 
Access the glossary for a comprehensive list of marketing terms and their meanings 
Written by the CIM Senior Examiner for the Marketing Environment module to guide you through the 2005-2006 syllabus 
Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory 
Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

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