SyTris Bookshop

International Market Strategy 5th edition

Textbook - Marketing

GH₵135.00 
ISBN: 9780273686880

Share:

Illustrating the full range of tasks facing the firm in today's competitive business environment, this book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm.

Our brands