SyTris Bookshop

Basic Marketing: A Marketing Strategy Planning Approach

Textbook - Marketing

ISBN: 9781259060762

Sorry, this item is out of stock


Builds on the foundation pillars of the four Ps framework, managerial orientation, and strategy planning focus. Consistent with a belief in continuous quality improvement, this book offers concepts, examples, and 'best practices'. It extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model. 

Our brands